They had the product. What they were missing was the market finding them.
Progrupack manufactures polyethylene bags and packaging solutions for industry. Their product is solid. Their problem was that no one found them on Google, and when a prospect did arrive, response time was too slow. With Teotech they built the system that closes that gap.
Progrupack: el contexto
Progrupack was investing around 30,000 pesos per month in Google Ads without a solid technical foundation to support it. The website had incorrect HTML structure, poorly laid-out heading hierarchy, weak indexing and content search engines could not read correctly. Leads arrived sporadically and without a system. And when they did arrive, response time was too long — long enough to lose the opportunity. The starting point was clear: before investing more in campaigns, the right foundation had to be built.
What changed with Teotech
A system that covers the full cycle
Technical rebuild of the website
The project began with a full structural analysis of the site. All foundational issues were identified — HTML structure, heading hierarchy, indexing, load speed and content — and a complete technical redesign was executed. The SEO audit score went from 45 to 98 out of 100. On that foundation, new pages were built focused on specific keywords for the packaging sector: polyethylene bags by type, size, density and industrial application. Every page designed to attract traffic with purchase intent, not generic traffic.
Multichannel campaigns and positioning
With the technical foundation solid, paid and organic positioning work was activated in parallel. Google Ads campaigns were structured with greater precision around the right keywords. LinkedIn and X channels were opened with content oriented toward the B2B industrial client. A blog was created with strategic articles that capture long-tail searches — material comparisons, sizing guides, applications by industry. Everything measured with proprietary analytics to review KPIs month over month and adjust the strategy based on real results.
Lead CRM and opportunity management
A lead management system was built that centralizes every entry: website forms, automated WhatsApp buttons and social media. When a prospect interacts, the system automatically generates a personalized message based on the origin and context of the interaction. Leads enter directly into the CRM, where they are classified, assigned and followed up on. A dashboard with the project's KPIs lets the team weekly review how many prospects come in, from which channel and what stage they are in.
AI virtual sales assistant
Response time was Progrupack's biggest bottleneck. When a campaign was running, up to 30 messages could arrive in a day. Answering them all manually was impossible. A virtual assistant with artificial intelligence was developed, active on WhatsApp as the main channel, with integration into LinkedIn, X and the website. The assistant can hold a fluid conversation, process images and audio, determine whether a contact is a qualified lead or not, filter in real time and collect relevant information before the human team steps in. Salespeople only receive leads that are worth their time.
What was built
Progrupack went from having a site with no organic traffic and a slow response process to operating a complete acquisition ecosystem. The website ranks on Google for sector-specific keywords. The campaigns have a technical foundation that makes them more efficient. Leads enter the CRM automatically and classified. The virtual assistant handles first contacts 24 hours a day, 7 days a week. And the human team focuses on closing, not filtering. The next step is integration with their internal ERP system to close the full cycle between acquisition, quoting and sale.