Positioning a Latin store in Montreal means connecting with the culture — online and in physical space.
Chez Toi Marché Latino serves Mexicans, Ecuadorians, Peruvians, Panamanians and more. Teotech built the integrated strategy that connects them with their community — from Google to the storefront itself.
What changed with Teotech
What was built
Chez Toi Marché Latino has a unique proposition in Montreal: being the meeting point for Latin communities from multiple countries. That isn't sold with generic messages — it's sold by connecting with the cultural identity of each community. The digital strategy was built around that axis. SEO improved from 45% to 90%+ not only through technical optimization, but by understanding what that audience actually searches for on Google. Google Ads and Meta Ads campaigns don't talk about "imported products" — they talk about what a Latin customer in Quebec needs to find when they're far from home. And that same logic transferred to the physical space. The façade design and large-format windows turn the location into a visual draw from the street. A passerby knows instantly who Chez Toi is and who it's for. Digital and physical working under the same identity. That's what makes this project stand out in the portfolio.
- SEO score taken from ~45% to 90%+ with organic traffic increase
- Google Business Profile and Search Console configured and optimized
- Google Ads and Meta Ads segmented to the Latin market in Quebec
- E-commerce improved in UX and adapted to Latin buying behavior
- Active social media with culturally aligned content
- Coherent visual branding applied to both digital and physical
- Façade and large-format windows designed as an attraction tool
- Interior design reinforcing the store's cultural identity