25 years of history — and now the technology infrastructure for the next 25.
El Tejado de Romita is a multi-location Mexican restaurant group in Guanajuato, with a main restaurant, a branch in León and outlets in Romita, Silao and Aldea. Teotech is building the digital, operational and technological foundation for that growth to scale with real control.
What changed with Teotech
What was built
El Tejado de Romita has been part of Guanajuato's gastronomic fabric for more than 25 years. That isn't a minor detail — it's the foundation everything else is built on. Technology isn't here to replace that history; it's here to give it the infrastructure to grow without losing control. The project operates on two simultaneous dimensions. Externally: structured digital presence on Google for all 5 locations, SEO pushed to 90%+, active campaigns on Google Ads and Meta Ads, and visual content aligned with the brand identity. Internally: an ordering app, inventory system and operational control that make a multi-point operation run with order and traceability. When a business grows without internal structure, growth turns into disorder. This project solves both sides at the same time — so El Tejado can keep growing without the operation slipping out of their hands.
- Google Business Profile configured for all 5 active locations
- Technical SEO taken from ~40% to 90%+ with correct HTML structure
- Google Ads and Meta Ads active for the restaurant and the outlets
- Ordering app and reservation system implemented
- Inventory control and operational tracking digitized
- Photography, video and menu design aligned with the new image
- Billboards and active social media management
- Organic ranking across Romita, León and surrounding municipalities